Brand story

BENTLEY the watch brand was established in 1948 in La Chaux-de-Fonds, Switzerland. The town is steeped in the history of Swiss horology and known to the world as the cradle of modern watchmaking. The BENTLEY watch division is principally engaged in the design and making of wristwatches and lifestyle accessories with its collection of fine timepieces being the flagship products that are managed by the group. Following traditional watchmaking techniques and innovations in design, BENTLEY watches are recognized by enthusiasts as a contemporary illustrations of precision craft with each luxurious timepiece achieving a fine balance between tradition and modernity.

During the early stages of the brand’s inception, BENTLEY faced strict regulations during the military-industrial period. This period served as a crucible, honing the robust technology required to craft high-end, in-house watch movements. BENTLEY established stable, precise, and professional core values, gradually accumulating global recognition and public trust through nearly perfect handmade products.

The legacy between individuals, combined with the crafting of reputable high-quality components, resulted in the production of intricate and precise timepieces. This epitomizes the expertise of artisans.

Since the early 1990s, with the rise of watch fashion, wristwatches transformed from simple timepieces into accessories akin to jewelry. It was during this time that BENTLEY’s unique qualities truly came to the fore. Breaking free from traditional norms, BENTLEY, propelled by innovative thinking, continued to stay at the forefront of the century-long trend. The combination of “classical” and “innovative” elements, blending excellent movements that position it as a “world pioneer” with modern design accessories reflecting the “new generation trend,” showcases precision craftsmanship and contemporary design. This catapulted the brand’s watches to become favorites in the fashion world.

BENTLEY’s design embodies the beauty of European culture, achieving a symbol of luxury and prestige. Its elegant and exquisite watches not only establish the image of successful individuals but also spread the refined and innovative interior and exterior designs worldwide. Wearing BENTLEY, one can exude both nobility and restraint, or boldness and exuberance. Time binds only age, not the soul and thoughts. Meticulous craftsmanship and free art converge in a timepiece that illuminates various styles on different occasions. It becomes a scenery of the era and a glimpse into the future.

Seizing the trend and becoming the trend, BENTLEY never stagnates. Continuously improving existing watches and expanding into various lifestyle accessories such as leather goods, BENTLEY has established a complete industry chain for high-end brands. Dispersing the brand’s versatility making it convenient for consumers to choose BENTLEY crafts a practical and beautiful quality of life. It is the attitude of constantly embracing new knowledge like an ocean, the dedication to perfection, and the relentless pursuit of excellence that ultimately allowed BENTLEY to step out of Switzerland and stand out among the world’s finest watch brands, earning praise as an exemplar of precision craftsmanship for generations.

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